You may not know it, but there's more going on than meets the eye. This video provided the challenge of communicating how Double Sided signs would benefit the customer. While the obvious thing to do is simply show the customer how Double Sided Signs worked- but I wanted to take it a step further.
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My latest video project has been this bite sized production "Now to Design Online". This video fits into the standard design model we've created for the SpeedySignsUSA brand, but I had a chance to make a simple graphic that really adds a lot to the video.
Speed was a constant theme in this video- especially considering how quickly I had to put this motion graphic together. Blazing forward at breakneck speeds this 43 second video was finished in less than two days time- or about 16 hours.
When I was tasked to create videos for Speedy Equipment Rental's I was honestly a little uneasy about the whole thing.
No, it wasn't simply against rental companies. It was because our designer put together the logo and general 'feel' of the brand rather quickly. Many of the design elements were meant to only exist in the 'meantime' until something better could be organized. But that's how design life goes at times, especially when you're managing other, more important brands under the same umbrella.
When SSUSA asked me to create videos for their brand, what they really were asking for was a templated video layout I could use across their entire collection of Help and How-To Videos.