When I was tasked to create videos for Speedy Equipment Rental's I was honestly a little uneasy about the whole thing.
No, it wasn't simply against rental companies. It was because our designer put together the logo and general 'feel' of the brand rather quickly. Many of the design elements were meant to only exist in the 'meantime' until something better could be organized. But that's how design life goes at times, especially when you're managing other, more important brands under the same umbrella.