You may not know it, but there's more going on than meets the eye. This video provided the challenge of communicating how Double Sided signs would benefit the customer. While the obvious thing to do is simply show the customer how Double Sided Signs worked- but I wanted to take it a step further.

What good is showing someone if there doesn't feel like there's a selling point? Working with my team I brainstormed potential uses for Double Sided Signs and soon discovered a creative solution for the customer. Use them based on traffic patterns; namely when their audience would be going to work- and returning.

Animating the traffic sequences wasn't too hard and required mostly a lot of copy and pasting to get the job done. The real challenge was making sure the audience watching this video would understand what the host (me) was saying at all times. Limiting confusion and maximizing the experience is top priority in a video like this.  

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